Kuldip

IT Transformation Specialist

PROBLEM

Kuldip is an incredible Digital and IT transformation guru and has been working with us since May 2020. He runs a consultancy that solves digital and IT transformation problems that companies think can’t be solved. Kuldip was looking to raise his public profile and increase his client base. He fully understood the long game of marketing touchpoints that we planned to achieve this, and we have built a successful long term relationship with him.

SOLUTION

We worked with Kuldip to revamp his entire LinkedIn profile, adding a company page and a simple to book strategy consultation session. We identified two key target audience groups and then created specifically targeted messages for two campaigns to run concurrently. We have since initiated various new campaigns highlighting the webinars he was running, some of which gained over 150 attendees. We captured data on those who showed interest in the webinars and created messages just for them. We came up with various ideas to gain traction for the campaigns including a free IT review, panel discussions on webinars, looking for interviewees for articles, and round table discussions with high profile industry experts.

For Kuldip, we have achieved over 1,850 new connections which has raised his profile within the various industries he works, had a huge impact on his know, like, trust factor, and assisted in showcasing him as a subject matter expert. Over the time we have worked with him, he has got into 162 discussions with potential clients and has achieved 90 booked appointments and warm leads!

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